Embrace the Earth's Aura
Welcome to Earth Aura Skincare, where your journey to natural beauty begins. Discover our vegan and natural skincare products, crafted with a commitment to quality and exceptional service. Based in Rugby, United Kingdom, we're thrilled to have you as part of our story as we grow and succeed together.
Aimee - Founder of Earth Aura Skincare
About us
Earth Aura Skincare began with a simple idea — driven by a deep passion to inspire others to make more natural, ethical choices in skincare.
As a small UK-based business, we take pride in offering a personal touch and a commitment to every detail. Our philosophy is rooted in quality, transparency, and integrity. From sourcing to formulation, everything we do reflects our unwavering dedication to natural, vegan, and cruelty-free skincare.
Because at the heart of our brand is a simple belief:
Be kind to the Earth, and kind to all who share it.

Journey of the logo's
Original
This was our original logo, created by a very talented friend of ours. We love the look of it, but after advice from a branding pro, it seemed it may be too 'busy' to use for marketing. We love it, so we're keeping it as part of our story!
Variant
This was a minimalist design created by another of our talented friends, with easy branding in mind, but also carrying on the idea behind the original.
Final product
This is the one we decided on! With beautiful olive tones and a touch of magic and earth perfectly combined. We felt this one really spoke out our soul language!