Embrace the Earth's Aura
Welcome to Earth Aura Skincare, where your journey to natural beauty begins. Discover our vegan and natural skincare products, crafted with a commitment to quality and exceptional service. Based in Rugby, United Kingdom, we're thrilled to have you as part of our story as we grow and succeed together.
Aimee - Founder of Earth Aura Skincare
About us
It all began with a simple idea, fueled by a deep passion to guide as many people as I can to make more natural and ethical decisions when it comes to skincare.
As a small business based in the UK, we pride ourselves on personal attention and dedication to every detail. Our approach is rooted in quality and integrity, ensuring that everything we do reflects our commitment to ethical, natural, and vegan excellence, ensuring everything we do is following the belief that we are kind to the Earth and kind to the planets' animals.
Journey of the logo's
Original
This was our original logo, created by a very talented friend of ours. We love the look of it, but after advice from a branding pro, it seemed it may be too 'busy' to use for marketing. We love it, so we're keeping it as part of our story!
Most used
This was a minimalist design created by another of our talented friends, with easy branding in mind, but also carrying on the idea behind the original. This is the one we use most for advertising, we just love the neutral and earthy tones.
Colour variant
This was almost chosen as the most used, however we feel the white didn't quite grasp the earthy tones we were looking for. We love this one too, so it's staying.
Colour variant
This one we felt stood out the most, however had a slightly more corporate feel than what we were aiming for, but again, we're keeping it. It'll get it's time to shine we're sure of it!